The Client: Pearl Stories is a Danish pearl jewelry and lifestyle brand that connects pearls with the Danish design heritage and, most importantly, with female empowerment. The company was founded in 2015 by Danish entrepreneur and public relations expert Annette Spanggaard.

The Project: We’ve worked with Annette – a remarkable entrepreneur with deep PR expertise and an even deeper conviction in doing good – since she first conceived Pearl Stories. At every step, we’ve been able to help Pearl Stories tell its story of using a personal passion (in this case, for design) for the greater good, helping to fund important global initiatives to empower girls and women.