Better Blogging 101

BLOG imageWhat better way to kick of a marketing & communications resource and ideas blog than a post about better blogging (thought I, trying not to let the blank-page effect of a new blog get the best of me)?

Here are a few resources I’ve found useful in planning blogs for clients and myself.

  1. If you’re not using SkillShare yet, I recommend it highly. For about $10 a month, you get access to engaging, useful lessons by people like you (but a bit more knowledgable on the topics you need/want to brush up on), from self-branding, writing and marketing to calligraphy and painting.  Become a Better Blogger, by Andrea Goulet, Cofounder and CEO of Corgibytes, offers a great, insightful and inspiring intro to getting ahead from the get-go.
  2. 6 Strategies for Launching a Successful Blog from is a quick and digestible guide for getting started – thoughtfully and purposefully.
  3. Get Scrappy, a great marketing book by Nick Westergaard, features this Rudyard Kipling ditty as a starting point for any marketing or branding effort you’re about to undertake:

Kipling Poem.jpg

In other words, if you want any marketing effort – including your blog – to be successful, you first have to answer Who, What, Where, Why, When and How.

Do you have a top blogger tip or favorite resource?



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